Translate B2B software expertise into a message that wins buyers.
I help you showcase your strategic impact, not just technical solutions—so your ideal buyers understand why you’re the right choice for their needs.
Stop selling technology. Start selling strategic impact.
It’s easy to talk about the technology you build. That’s what you think about all day long.
But business decision-makers don’t only care about tech. They want to know how you power their success.
Unless you close this gap, you’ll struggle to turn technical excellence into the growth you deserve.
I help B2B software firms speak the language of business impact.
Together, we can shift your message from what you do to how you deliver change — and why it matters.
My mission: to help decision-makers see you as the strategic partner they need, not just one more vendor.
How I can help:
B2B tech messaging strategy
Build the right story around your impact.
Executive content and thought leadership
Build trust with top decision-makers.
Customer storytelling and sales enablement
Make complex solutions easy to buy.
Why partner with me?
• Human-centered insight: As a trained anthropologist, I have the tools to uncover what motivates buyer choices. I base my approach on a careful assessment of how stakeholders think, feel, and make decisions.
• B2B tech fluency: I’ve worked in the custom software development industry and partnered with clients like Emplifi, Treasure Data, and PrevailHQ. I know how to distill technical complexity into messaging that speaks to business buyers.
• Strategy + execution: As a hands-on partner, I don't just deliver a plan and walk away. Together, we can turn strategy into action by creating marketing and sales assets that help you sway stakeholders and command premium pricing.
Client success
I have had the pleasure of working with Garner for several years, and his responsiveness and ability to quickly grasp our business and vision have been outstanding. He consistently delivers excellent work quality, from developing strategic messaging and brand positioning to creating compelling content that drives our marketing and sales efforts.
Garner excels at aligning messaging with our business goals and conveying complex ideas in a clear, persuasive manner. Collaborating with him has been seamless and highly productive. I highly recommend his expertise to any company looking to refine its strategy and content.
– Scott Garretson, CEO and co-founder, PrevailHQ
Ready to get started?
1. Schedule a free 30-minute strategy call to discuss your current challenges and goals.
2. Talk through what's working and what's not to see if my approach fits your needs.
3. Explore the next steps to start communicating your impact—so B2B tech buyers understand why you’re the right choice for them.