I’ve written a wide range of marketing and educational content, especially on B2B and tech-related topics such as:

  • Digital marketing platforms
  • Personalized customer experiences
  • AI and data analytics
  • Custom software development
  • Cloud computing

Here are some examples of my most recent work. 

Attribution Modeling 101

Marketing Surprises: How Unexpected Discoveries Can Inspire New Products and Strategies

5 Targeted Personalization Fails (and How to Avoid Them)

How Customer Data Platforms Serve CIOs, IT Departments—and Marketers, Too

5 Types of Ad Tech Marketers Need to Know

7 Key Data Analyst Skills for the Future

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