B2B Content Marketing Materials
My writing services deliver expertly written, authoritative content to your audience with minimal stress, time, or distraction. That means you can focus on your core business, leaving the hardest and most time-consuming work to me.
First, I conduct an initial consultation with you about the topic, angle, audience, messaging, and strategic goal. I then handle the process of content creation from beginning to end. That process may include idea generation, research, expert interviews (if needed), detailed planning, writing, and up to two rounds of revision.
Types of content may include:
- B2B blogs with executive bylines
- Thought leadership articles
- Email newsletters
- Website content
- Customer success stories
- White papers
- Executive briefs
Enhancement and Repurposing
Many companies have devoted significant time and money to creating written content for marketing, sales, and other uses. But this valuable resource often isn’t being used to its full potential.
I can help you gain more value from your existing content by finding targeted ways to refresh, enhance, repurpose, or repackage it for greater impact. We can then work together to create and implement an action plan that fits your marketing goals.
Content Marketing Strategy
As a consultant, I can work with your team on planning and creative development, as well as writing and editing. For example, I can help you hone your brand voice, build a vibrant pipeline of new content, and find more effective ways to align content creation with your marketing strategy.