Human-first communication for B2B tech businesses
You excel at what you do. But your expertise and solutions don’t sell themselves.
I help you speak to the human beings behind business decisions—so your ideal buyers can choose you with confidence.
Want to stand out in B2B tech? Speak in a human voice.
Buyers are drowning in buzzwords and digital noise.
When technical complexity overwhelms them, they struggle to see what really matters.
If your message misses the target, it doesn't matter if you're the best fit for their business.
They'll simply default to what they already know.
I help B2B tech businesses cut through jargon to connect with the right decision-makers.
My human-centered approach gets beneath the surface through research, strategy, and storytelling.
Together, we can communicate your value in a way that makes sense to real people.
My mission: to help buyers understand why you're the right choice for them.
How I can help:
Brand and website messaging
Help buyers understand what makes you different.
Sales messaging and customer storytelling
Make complex solutions easy to buy.
Thought leadership and expert content.
Build trust in your expertise.
Client success
I have had the pleasure of working with Garner for several years, and his responsiveness and ability to quickly grasp our business and vision have been outstanding. He consistently delivers excellent work quality, from developing strategic messaging and brand positioning to creating compelling content that drives our marketing and sales efforts.
Garner excels at aligning messaging with our business goals and conveying complex ideas in a clear, persuasive manner. Collaborating with him has been seamless and highly productive. I highly recommend his expertise to any company looking to refine its strategy and content.
– Scott Garretson, CEO and co-founder, PrevailHQ
Why partner with me?
• A human-centered approach: I embrace the power of psychology and storytelling along with logic and data. As a trained ethnographic researcher, I focus on understanding how buyers really think, feel, and make decisions.
• B2B tech expertise: I know how to communicate the business value of technology, drawing on my experience in the custom software industry and my work with SaaS clients like Emplifi, Treasure Data, and PrevailHQ.
• Strategy + execution: I combine big-picture thinking with hands-on skills as a communicator. Together, we can harness strategic insights to improve your marketing, make sales conversations easier, and build your B2B brand.
Ready to get started?
1. Schedule a free 30-minute strategy call to discuss your current challenges and goals.
2. Talk through what's working and what's not to see if my approach fits your needs.
3. Explore next steps to humanize your message and showcase your expertise—so B2B tech buyers understand why you’re the right choice for them.