Humanize your B2B tech message so business leaders really get it.
Your business has the right technical expertise. But is the wrong message holding you back?
Let’s tell a story that speaks to humans, not robots—so your ideal buyers can choose you with confidence.
Want to stand out in B2B tech markets? Speak with a human voice.
Effective B2B communication is getting tougher than ever.
Audiences are drowning in automated noise. AI makes it easy to pump out generic content. But everyone else can do the same.
If you’re selling software and technology, the challenge is even tougher.
It’s easy to get lost in a sea of competitors—all speaking in a voice that sounds just like yours.
I help businesses find a better way to express their unique value.
My human-centered approach helps businesses stand out from rivals and connect with the real people behind business decisions.
Together, we can get inside your audience’s world. We can pinpoint what matters to them and craft a story that speaks to their needs.
My mission: to help your ideal buyers understand why you’re the right choice for them.
Tech communication that talks like people do
Stand out with brand and website messaging.
We'll turn your expertise into something prospects can understand and get excited about.
Make your value feel real with strategic storytelling.
Work with me to craft narratives that help buyers see you as a partner in their success.
Build trust with expert authority.
Let’s work together to showcase your industry insights in a voice that’s unique and accessible.
Client success
I have had the pleasure of working with Garner for several years, and his responsiveness and ability to quickly grasp our business and vision have been outstanding. He consistently delivers excellent work quality, from developing strategic messaging and brand positioning to creating compelling content that drives our marketing and sales efforts.
Garner excels at aligning messaging with our business goals and conveying complex ideas in a clear, persuasive manner. Collaborating with him has been seamless and highly productive. I highly recommend his expertise to any company looking to refine its strategy and content.
– Scott Garretson, CEO and co-founder, PrevailHQ
Why partner with me?
• I specialize in B2B messaging and storytelling: I combine hands-on experience as a communicator with a strategic approach to help clients speak in an authentic voice.
• I craft solutions to reach people where they are: As a trained ethnographer, I look to understand your audience and build messaging from the bottom up, not top down.
• I translate complex tech into stories that make sense to decision-makers: With experience in SaaS and custom software, I know how to cut through technical detail and make your value clear.
Ready to get started?
1. Schedule a free 30-minute strategy call to discuss your current challenges and goals.
2. Talk through what's working and what's not to see if my approach fits your needs.
3. Explore next steps to humanize your message and showcase your expertise—so B2B tech buyers understand why you’re the right choice for them.