A strategic ally for your B2B brand.

Want to stand out, build trust, and win your ideal buyers?

Learn how my unique experience and approach can deliver wins for your business.

Who am I?

Message architect

For over 10 years, I’ve worked with diverse clients to showcase their unique value.

I’ve helped B2B companies like Beyont and PrevailHQ reach their audiences through messaging, content, and thought leadership. And I’ve worked with enterprise software firms such as Emplifi and Treasure Data to execute their content marketing programs.

I excel at distilling complex ideas into messages and stories that resonate with decision-makers. As a seasoned marketing writer, I know how to create practical strategies and put them into action.

Human-to-human strategist

I’ve always enjoyed discovering what makes people tick.

Early on, I worked as a research analyst in Middle East politics at the Brookings Institution. I later trained in social anthropology at Harvard University, exploring why we think and act the way we do.

Today, I bring an insight-driven mindset to my work for B2B companies. I use research and evidence to understand the human beings behind business decisions—so we can craft more authentic positioning, tell more persuasive stories, and build stronger relationships with your buyers.

Hands-on partner for B2B success

With my diverse professional toolkit, I can help your company not only develop the right strategy, but also put it into action.

As a B2B communicator, I’ve worked with organizations at various stages of growth, from early startups to established mid-market companies. In previous roles, I tackled industry and business research projects for WebINTENSIVE Software and wrote about digital marketing for the University of Michigan’s Ross School of Business.

Unlike some consultants, I don’t create elaborate plans and leave you to execute them. Instead, I’m ready to roll up my sleeves and work with your team to get things done.  

So who are my clients?

I work with high-expertise B2B businesses including:

• SaaS and enterprise software firms

• Tech-driven startups and small businesses

• Niche professional service providers

To reach their buyers, my clients need to cut through complexity and build real understanding of their value.

That’s where I excel.

My approach: B2B with a human touch

In B2B communication, we often get tangled up in technical detail and industry-speak.

But businesses are run by people (at least for now!).

So how can we stop talking like robots—and start connecting on a human level?

Evidence-based strategies 

We all get into trouble when we rely on assumptions. Instead, I seek out up-to-date insights into how people actually think and behave.  

Bringing emotion into the mix

Facts and logic only take you so far, even in B2B. We’ll work together to humanize your message and build connections with your audience.

A buyer-centric perspective

Generic, company-focused messaging only holds you back. We’ll draw on customer research and step-by-step frameworks to target your buyers’ needs.

Stories that grow connection

Nothing beats the power of storytelling to sway hearts and minds. I help you find and tell authentic narratives that speak to your ideal buyers.

Making the complex simple

Your buyers want to understand—but we need to help them. I partner with you to eliminate mixed messages and say what matters most.

Collaborative partnership

Meaningful action begins with your leadership and team. I’ll work with your people to make the most of their deep knowledge and expertise.

Project examples

An enterprise SaaS startup finds its voice.

  • Partnered with an enterprise SaaS startup to rebrand with a new mission and positioning, based on in-depth exploration of its competitive landscape and buyer needs.

  • Developed strategic brand frameworks including core messaging, brand narrative, taglines, product descriptions, and thought leadership content to establish authority in the space.

  • Delivered a clear and unified brand identity with aligned messaging frameworks and buyer-focused content across all channels.

B2B experts establish credibility and value.

  • Created messaging and content for a specialized B2B service provider, starting with discovery to understand its unique positioning and value proposition.

  • Collaborated with leaders to develop a content strategy, calendar, and topic ideas to establish the firm as a trusted leader in its niche.

  • Partnered with internal subject-matter experts to translate their insights into authoritative articles and a white paper showcasing the company’s solution.

An AI-powered SaaS platform elevates its story.

  • Created B2B content to support new positioning, voice, and marketing initiatives after an enterprise rebrand.

  • Developed long-form educational materials using in-house research, data, and insights to showcase the benefits of intelligent automation.

  • Distilled complex features and value into simple, clear communication to help B2B buyers make confident decisions.

An enterprise customer software firm showcases data solutions.

  • Developed on-brand content to help buyers understand complex technologies featuring data unification and analytics.

  • Partnered with in-house team and subject-matter experts to develop long-form articles and infographics.

  • Translated technical concepts into clear, actionable insights, highlighting how data expertise helps firms make smart decisions.

Let’s talk!

Schedule a 30-minute session with me to evaluate your needs, challenges, and possible solutions.