Services
Brand and website messaging
Build the right foundation to attract your best-fit customers.
You need the right strategic foundation to communicate why you're the clear choice in your market.
Let's work together to clarify your positioning, develop your brand voice, and craft a message that connects with the right people.
Brand messaging and positioning frameworks
Competitive messaging research and strategy
Brand story development
Website messaging and content development
Sales messaging and customer stories
Equip your team with hands-on tools to close more deals.
Need an extra hand to get buyers across the finish line?
The right messaging toolkit can help you turn prospects into customers. Through customer storytelling, your real-life successes can become your most powerful asset.
Sales messaging review and assessment
Sales messaging frameworks and strategy
Sales enablement content creation
Customer story research, planning, and development
Thought leadership and expert content
Share your insights to become a trusted guide for decision-makers.
By sharing your expertise, you help buyers trust you to solve the problems that keep them up at night.
Team up with me to showcase your knowledge, elevate your B2B content marketing, and win advocates for your brand.
Thought leadership positioning
Expert insight development
Content roadmapping and quarterly planning
Content development and writing: white papers, video, articles, and more
How we can work together
Start with step-by-step discovery. Together, we’ll dig into your business to identify goals, challenges, and opportunities.
We then create a customized roadmap. This includes action steps, milestones, and requirements for success.
Collaboration is my watchword. I’m here to partner with you, not take over. I love working with team members to complement their strengths and expertise.
Performance measurement and analysis round out the process. We'll see what's working best, learn from the data, and help you get stronger results.
What happens after we create your roadmap? You’ve got three different options:
DIY: Take your new plan and run with it on your own.
Guided: Get my ongoing advice and feedback to help your team execute. Regular check-ins, strategic recommendations, and course corrections as needed
Hands-on: Need content creation, editorial direction, or project leadership? Work directly with me to put your messaging and strategy into action.
What’s the right path for you?
Schedule a free 30-minute session to explore what strategies make sense for your B2B tech business.