Human-first communication for B2B tech businesses
Tech brand and website messaging
Build the right foundation to attract your best-fit customers.
You need the right strategic foundation to communicate why you're the clear choice in your market.
Let's work together to clarify your positioning, develop your brand voice, and create messaging that connects with the right people.
Positioning clarity: Define what sets you apart and why your ideal customers should choose you over competitors.
Competitive messaging strategy: Understand how your rivals position themselves and imagine a better way to stand out.
Brand voice and messaging frameworks: Refine how your company communicates its value and sharpen your message until it can't miss.
Core content development: Translate your messaging into core website content, marketing assets, and sales enablement materials.
Strategic B2B storytelling
Showcase your unique value by bringing your expertise to life.
Brand and customer stories help you connect with your audience on a deeper level. But it takes careful planning and execution to get them right.
Let's work together to turn your experiences, customer wins, and expertise into strategic narratives that prove your value for your ideal buyers.
Strategy and planning: Map out what you want to achieve with storytelling and what steps will take you there.
People-centered storytelling: Craft narratives that showcase your results for customers and put a human face on your business.
Story development systems: Create a simple process to spot new customer successes and turn them into storytelling fuel.
Content implementation: Share your stories and see what works best across multiple formats and channels.
Thought leadership development
Share your insights to become the trusted guide your buyers need.
Industry authority helps decision-makers trust you to solve problems that keep them up at night.
Team up with me to share your knowledge, shape your voice, and win advocates for your brand.
Expert positioning: Define how your unique expertise and perspectives can make you stand out as a go-to authority.
Insight development: Partner with your team to capture original, evidence-based perspectives that only you can share.
Authority roadmap: Map out key topics and platforms where your expertise can make the most impact on with your target audience.
Content foundation: Develop your core thought leadership assets - signature frameworks, key insights, and expert perspectives that become the foundation for ongoing content.
Fractional content strategy
Put your message to work with consistent guidance and support.
Superior messaging is just the starting point. You need a consistent content program to translate it into marketing and sales results.
Don’t want the overhead of a full-time hire? My fractional service helps you lock onto your most crucial goals and keep up your momentum over time.
Strategic guidance: Launch your program with an in-depth strategy session and blueprint that fits your business goals.
Quarterly planning: Review your content performance and priorities every three months to keep your program focused and on track.
Content development and guidance: Get regular support with tasks like brainstorming, editorial direction, white paper planning, and writing.
Performance measurement: Monitor what's working and adjust anything that’s missing the mark.
How we can work together
Start with step-by-step discovery. Together, we’ll dig into your business to identify goals, challenges, and opportunities.
We then create a customized roadmap. This includes action steps, milestones, and requirements for success.
Collaboration is my watchword. I’m here to partner with you, not take over. I love working with team members to complement their strengths and expertise.
Performance measurement and analysis round out the process. We'll see what's working best, learn from the data, and help you get stronger results.
What happens after we create your roadmap? You’ve got three different options:
DIY: Take your new plan and run with it on your own.
Guided: Get my ongoing advice and feedback to help your team execute. Regular check-ins, strategic recommendations, and course corrections as needed
Hands-on: Need content creation, editorial direction, or project leadership? Work directly with me to put your messaging and strategy into action.
What’s the right path for you?
Schedule a free 30-minute session to explore what strategies make sense for your B2B tech business.